Nike Case Analysis Essay

QUESTION 1- Before the â€Å"Game Changing† proposition for worldwide woman’s wellness where might you put Nike on the CSI diagram? Why Prior to â€Å"Game Changing† activity, I would classify Nike as a degree driven association on the Complex Strategic Integration Chart. By and large, in an extension driven system, assets are activated across specialty units to seek after significant chances. Nike business procedure is focused on enormous occasions. Nike scope measurement shows the extent to which seeking after another business opportunity requires the cooperation of the current specialty units with the corporate system. Before the â€Å"Game Change† proposition, Nike was an activity driven association, item gathering and specialty units cooperate on significant promoting occasions however then return to their storehouses when the shared objective is cultivated. Nike center around item improvement, it has sorted out its center business around an item direction, with essential specialty units concentrated on their principle skills. As it were, Nike’s key mix adds to the help of the key push of the company’s center business. Moreover, Nike’s specialty units spoke to the lead measurement of the matrixed association structure. Inside Nike’s matrixed structure, the specialty units ruled dynamic and need setting. Individuals from various specialty unit groups just teamed up across specialty unit limits regularly to help transient activities as such World Cup and Olympics. The cross-correspondence, sharing, and moving of assets among specialty units is led so as to meet Nike vital want to advance development and execution around its essential items. For instance, earlier Game changing, Nike ‘strategic joining didn't bolster redirection; Nike’s promoting system was center around items and item development. As indicated by Nike supervisors, it was hard to pick up the help of all the specialty units in progressing methodology going before the Game evolving activity. To make the issue significantly all the more testing specialty units were quite deteriorated; every specialty unit had its own courses of events of putting up item for sale to the public, making coordinated effort harder. Utilitarian delegate were not constantly associated with imperative business exercises. Nike’s structure didn't bolster progressing procedure. This kept Nike from perceiving openings. QUESTION 2-How might you depict the new procedure for Global Woman’s Fitness? The â€Å"Game Changing† methodology is critical in the women’s wellness fragment since it centers onâ providing vertical combination of all items inside the section as opposed to having items grown independently without a typical vision. The new methodology proposed by the â€Å"Game Change group put’s Nike in a s olid situation to catch critical pieces of the pie locally, just as in developing markets where ladies had customarily have not been permitted to take part in sports are currently thinking that its adequate to do as such. This new methodology gives women’s wellness its own class of center, rather than the emphasis being on item divisions, for example, footwear and clothing. Nike had generally sorted out its business around footwear, clothing, and gear. Coordination between these three specialty units was conflicting, best case scenario. The objectives of the â€Å"Game Change† proposition was to redesign and adopt a more purchaser situated strategy to the market to give clients all encompassing assortments of all that they need and need in a specific games class. This necessary Nike to breakdown its item situated storehouses and team up on an increasingly formal, progressing premise. The revamping likewise mirrored a change in Nike’s corporate procedure. The rise of women’s wellness to a significant concentration for the organization was a generous triumph to defender of this activity, the individuals who perceived the capability of ladies advertise, and had been battling f or the expanded noticeable quality of this market fragment for a considerable length of time. For Nike female purchasers are the center of another authoritative item and advertising technique planned for discovering approaches to catch the women’s sport showcase following quite a while of disappointment. QUESTION 3-What was the greatest outside hindrance confronting Nike? Nike outer boundaries are its buyers, retailers, and contenders. In any case, the greatest Nike’s outer obstruction was buyers, attempting to be sure about what they needed precisely, that would prompt need to purchase from Nike. Nike found that they needed to get significantly more explicit with respect to what is diverse about move as opposed to running, etc. Nike went head to head against a bunch of customary however very much regarded marks in the women’s footwear advertise, likewise a great deal of new and littler contenders. Nike drove the market in certain classifications, however not other. For instance, Reebok overwhelmed the market in women’s high impact exercise, however Nike drove in ladies running from the piece of the overall industry and income point of view. In a general sense, no firm controls the market. Hence, Nike contenders seemed, by all accounts, to be reconsidering their situating in the space. Retailers were likewise other outer boundary, the retailers Nike deal to areâ locked into their own of working together. It would not be simple for them comply with Nike’s assortment of making â€Å"a store inside a store† for Nike’s items. The game changing group would need to work with their provider to ensure that they had the item accessible together. REFERENCE: †¢Burgelman, R, Christensen, C and Wheelwright, S 2009, fifth Ed., Nike’s Global Women’s wellness Business: Driving Strategic Integration, Mc Graw-Hill, America,pp. 1213-1234

The Most Important Scientific Discovery Essay #2 - 550 Words

The Most Important Scientific Discovery by Mankind Ever #2 (Essay Sample) Content: The Most Important Scientific Discovery by Mankind EverName:Institution:The Most Important Scientific Discovery by Mankind EverDiverse standpoints have been expressed as to which scientific discovery remains the most important in the history of humanity. In many cases, notable contributions like those of Nicholas Copernicus, Isaac Newton, Michael Faraday, Charles Darwin, Louis Pasteur, Albert Einstein, Georges Lemaà ®tre, Alexander Fleming, James Watson, and Luc Montagnier are considered. Their discoveries include the Copernican system, the law of gravity, electricity, evolution, antibiotics, the theory of relativity, the Big Bang theory, Penicillin, Deoxyribonucleic acid (DNA), and the Human immunodeficiency virus(HIV) respectively (Carlisle, 2005). For a discovery to be considered the most important, it must influence many lives to an extent that its withdrawal would not be tolerable to humanity. Viewed closely, electricity and antibiotics widely present such chara cteristics and undeviating consideration would settle on one of the two.Conversely, a comparative review of the remaining discoveries reveals some important facts that cannot be disregarded. The unearthing of HIV by Luc Montagnier may not be used as much as electricity. Nonetheless, it is worth noting that the virus still has no curative medicine. If the virus had not been discovered, even substantial milestones achieved in the development of antiretroviral therapy and vaccines would not have been possible. As at the time of its discovery, it was one of the major threats to humanity (Learn Rodrigo, 2001). In a similar way, DNA analysis may not be relevant in all lifes circumstances. Nonetheless, it has successfully assisted humanity to explain genetic orientations, understand, predict, and cure inherited diseases, explain human ancestry, and solve criminal cases as it is a strong tracking tool for evidence examination (Watson Berry, 2003).Exposed by Michael Faraday in 1821, electr icity would probably stand out as an important innovation (Carlisle, 2005). The most commonly used form of electricity is generated by hydroelectric power stations constructed on dams. As a source of energy, it serves large parts of the world and humanity is relatively highly dependent on it. Nonetheless, the importance of electricity is downplayed by a number of factors. The most central of these is the fact that there are numerous alternatives that could substitute electricity. These include the use of solar power, briquettes, biogas, wind energy, biodiesel, bioethanol, and nuclear power.Defined as substances which inhibit the development of other microorganisms and destroy them, the discovery of antibiotics stands out as the most important by mankind ever. The most imminent discovery was by Professor Alexander Fleming in form of Penicillium Notatum in 1928 (Cunha, 2010). Other notable contributors to the development of antibiotics include Gerhard Domagk of Germany, Louis Pasteur and Ernest Duchesne of France, and John Tyndall, Joseph Lister, and Sir John Scott of England (Cunha, 2010). With time, they have been enhanced to cure a range of common diseases and conditions including ear pains caused by bacterial infections, sinus contaminations, coughs, bronchitis, sore throats, and cases of cold and common flu (Cunha, 2010). The reason antibiotics would be considered the most important is the fact that these diseases are quit...

Genetic Interventions And The Ethics Of Enhancement Of...

When you look at society today, it is plausible to say half of the population is affected by cancer or disease. Now based on the millions of people on this earth, this assumption is not one to be proud of. Day by day and year by year medical advancements have been in affect and so far helping decrease the number of deadly cases of disease. Recently researchers have made a major breakthrough in the field of medicine. Technology has become so advanced that physicians are able to detect disease present in genes inside a fetus before it is completely developed. Because they are now able to identify the gene, it brings up a whole new topic of altering specific genes upon our children to physically enhance them. In most cases, parents would choose to enhance these genes to have athletic or musically talented child. Now whether you think this is ethical or not is up to you however, I will be evaluating three articles on this topic and presenting the argument for each one. Julian Savulescu wrote Genetic Interventions and the Ethics of Enhancement of Human Beings and in this article he clearly states his position on the issues as well as providing supporting and opposing sides to the matter. He starts off by explaining this issue is focused on biological enhancement and more specifically genetic enhancement. Then the thesis statement is provided, â€Å"I want to argue that, far from it’s being merely permissible, we have a moral obligation or moral reason to enhance ourselves and ourShow MoreRelated Genetic Interventions and the Ethics of Enhancement of Human Beings by Julian Savulescu3272 Words   |  14 Pagesin hand with the human subjugation of earth, but the question persists, when does the use of technology go too far? Advances in medical science have increased the average human lifespan and improved the quality of life for individuals. Medical science and biology are steadily arriving at new ways to alter humans by the use of advanced genetic alteration . This technology gives rise to the question of how this new technology ought to be used, if at all. The idea of human enhancement is a very generalRead MoreIslamic and Catholic Views on Genetic Engineering1265 Words   |  6 PagesSecondary sources found that Gene Enhancement had no place in the religions of Catholicism and Islam; both believe it is selfish, unnecessary and unethical. It is an embellishment to human vanity and additionally, insults human integrity when the offspring is affected by the technology. (What is the Catholic view on genetic engineering? - Mary Meets Dolly. 12/ 05/ 2014.) The Catholic Church In 1983, Pope John Paul II mentioned in an address â€Å"genetic enhancement was permissible- indeed, laudable-Read MoreThe Golden Age Of Computing1440 Words   |  6 Pagesthe computer revolution, the genetic revolution hopes to do for life what computing did for information. We are near being able to manipulate organisms for any number of reasons. Whether it be for medicine or agriculture, the technology we have will change the way we interact with the natural world. Over the years, genetic engineering continued to prove itself beneficial in the fields of medicine, manufacturing, and agriculture. These benefits range from curing genetic diseases to increased farmingRead MoreThe Morality Of Genetic Enhancement884 Words   |  4 PagesPaper 2 Option A: Genetic Enhancement The morality of genetic enhancement (GE) differs from person to person. The stance Michael J. Sandel’s takes is that eugenics and GE has no morality. He states in his work, â€Å"The case against Perfection†, that manipulating ones genes makes one less human; since, humans are not perfect which is what makes one human and by designing a perfect person one is taking away their humanity. He thinks eugenics are morally problematic in the cases of abortion; in whichRead MoreThe Benefits of Genetically Modified Crops1191 Words   |  5 Pagessoybeans in the United States are genetically modified strains. Genetic engineering is very important to modern society because of the world’s expanding population and with the arising need of food; it provides an adequate source. Genetic engineering may have both advantages and disadvantages, but the future of mankind may be affected greatly if it is allowed to prosper as a modern science. Several main arguments that many peopl e have about genetic engineering are the effects of scientific evolution, cloningRead MoreThe Ethical Implications of Genetic Screening and Testing: Arguments For and Against1919 Words   |  8 Pagesin technology and medicine, genetic screening and testing is becoming more commonplace in our society. The National Human Genome Research Institute (NHGRI) defines genetic screening as â€Å"a search in a population for persons possessing certain genotypes that (1) are already associated with disease or predispose to disease, (2) may lead to disease in their descendants, or (3) produce other variations not known to be associated with disease† (NHGRI, 2005). The term genetic testing is similar, but differsRead More Gene Therapy Essay4691 Words   |  19 PagesGene Therapy Gene therapy is a powerful new technology that has the ability to change the way medicine is practiced in the future. The potential of gene therapy offers great hope for cure and alleviation of suffering from genetic disorders that now plague numerous people. Within this past decade, much research has been conducted to learn about the aspects of gene therapy, but there is still much to learn before it is an effective medical treatment. Despite failures to prove any clinical efficacyRead MoreBehavior Regulations Such As Parenting Socialization, And Education1405 Words   |  6 Pageseducation can all be seen as forms of human enhancement in accordance to Harris. Harris makes the an important point in asking what moral enhancement has to do with ethical knowledge, if there is a thing as technological expertise and how all of these things relate to ethics and morality? It is very hard to determine what being good means. Harris also brings up a point mentioned previously by Persson and Savulescu, and mentions that one of the founders of moral enhancement have argued that will leave theRead MorePlaying God in Medicine Continues to be Acceptable Essay1424 Words   |  6 PagesAs a species we’ve always looked for ways to be faster, stronger, smarter, and live longer. Many enhancements we take for granted today; blood transfusions, vaccinations, and birth control, seemed unnatural or immoral when first introduced. Yet over time we’ve become accustomed to these controls over our minds and bodies, and have used them to better ourselves and our world. Imagine a society without disease, cancers, or heredity disorders. Life span would increase and IQ raised. Mental illness eliminatedRead MoreEssay on Transhumanism: The Drive for Perfection2249 Words   |  9 PagesMuscles strong enough to flip over a tank. Eyes that see the night as clear as day. Perfect photographic memory. These sorts of human enhancements are found in video games like Halo 3 and other s cience fiction media. It seems that an average human of today will not be enough for the future. The demand for human enhancement is widely present. Professional sports leagues allow certain drugs like caffeine to be used. Sports players are often caught abusing steroids to gain an edge over the other players

The Social Model Of The Elderly - 918 Words

The elderly are a fast growing demographic group, with the population estimated to reach 16.9 million by 2035 in the UK, due to low fertility rates, improved healthcare and thus longer life expectancy (Rutherford 2012), which is problematic due to many experiencing multiple exclusion (Age Concern England 2008). The problem intensifies once over aged 75 (De Markokos 2008). This is due to what geographers label the ‘social model’ whereby as ageing occurs there is a progressive withdrawal from society, especially in Western cultures after retirement age (Gregory et al. 2009 p.12), leading to high dependency rates (Rutherford 2012). However, it is important to recognise that the elderly are not a homogenous group due to individuals experiencing different life courses, a result of post modernity fracturing old age (Pain 2001 p.144). Nevertheless, it is important that geographical attention is paid to the elderly as historically it has been highly fragmented, with the geograph y of children preferable (Gregory et al. 2009 p.13) despite there being a projected 4 million more elderly people than youths by 2035 (Rutherford 2012). The elderly more at risk of isolation include those who reside in urban areas (Dwyer and Hardill 2011), due to the damaging of kinship bonds in such an environment (Simmel 1903), with up to 50% of the elderly over 80 years old reporting they are often isolated (Dykstra 2009). Thus, the elderly prefer to spend more time in their homes (AARP 1996), as itShow MoreRelatedBiopsychosocial Model Essay1531 Words   |  7 PagesThis essay will focus on a patient diagnosed with Deliruim.it will adopt the biopsychosocial model to explore how the diagnosis affects the patient’s quality of life. Confidentiality will be maintained throughout this essay to adhere to the Nursing and midwifery council (NMC,2015) code of conduct, which states in section 5 that nurses or midwives owe a duty of confidentiality for all those receiving care. Therefore, patient chosen will not be known by real name but will be given a pseudonym throughoutRead MoreThe Effects Of Media On Children s Mental And Physi cal Health1228 Words   |  5 Pagesaccording to the U.S. Census 28% of people 65 and older lived alone in 2010 (AARP) . There are many risks that isolation causes for everyone but it is even more detrimental to the elderly. Major risks from isolation are an increased risk of mortality adults aged 52 older along having a large impact in high blood pressure (social). This is due to the crippling effects that isolation can have on a person’s mental and physical health. There are several academic works that support these claims because ofRead MoreThe Causes Of Mental Disorders925 Words   |  4 PagesBiological factors 2- The medical model is in crisis because it defends a type of intervention: a) Individual and not interested in prevention. b) Welfare and held by a medical expert. c) Both a and b are true. 3- In recent decades, both in the field of psychology and in sociology and community movement, the focus has been: a) Social support b) The mental health problems c) The social conservatism 4-Que three aspects must be a story in defining social support: a) Levels of analysis, studyRead MoreAmerica s Treatment Of The Elderly925 Words   |  4 Pagesperceived notion that Eastern societies view aging in a positive aspect, while Western societies view aging in a negative light. Although there is much emphasis on respect for elders on the Confucian societies, however, does East Asia’s treatment of the Elderly really differ from North America’s treatment? In the Perceptions of Aging in Two cultures: Korean and American views on Old Age, the authors are able to prove their thesis that through previous studies by Harwood et al that countries such as SouthRead MoreUsing the Eight Ethical Decision Model in a Case Study1645 Words   |  7 Pagesto have been mistreated. The incident at Nightingale Nursing Home came to light after a video of a patient being mistreated was sent to local broadcaster Mediacorp. The footage was shot by a hidden camera on a patients bedside. In the video, an elderly woman patient is seen sitting star k naked beside a bed with the room ceiling fans on. She is then picked up by two hospital staff and thrown onto a bed, before a staff is shown slapping her on her mouth when she wailed in pain. Reports say the patientRead MoreThe Elderly Should Receive More Geographical Attention921 Words   |  4 PagesThe elderly are a rapidly growing demographic group, estimated to reach 16.9 million people by 2035 in the UK due to low fertility rates, improved healthcare and thus longer life expectancy (Rutherford 2012). This is problematic as many elderly people experience multiple exclusion (Age Concern England 2008), which intensifies once over 75 years of age (De Markokos 2008). This is due to the ‘social model’, whereby as ageing occurs the elderly progressively withdraw from society, especially in WesternRead MoreSummary of Robert Kanes Article Reimagining Nursing Homes: The Art of the Possible1036 Words   |  4 Pagessignificant indictment of the current nursing home syste m and his belief that it simply is not appropriate for most elderly people because it strips far too many personal liberties. He believes that this can be traced to the history of the nursing home, which evolved as a type of quasi-hospital, but the trade-off of freedom for access to care that exists in a hospital is not the same underlying social contract that should exist fin a long term care environment. Instead when people seek out nursing homes theyRead MoreSocial Work Practice Theory Paper1442 Words   |  6 PagesSocial Work Practice Theory Paper Introduction For this paper, I have decided to research two social work theories and how those theories apply to residents in long term care facilities. The primary focus will be those residents who are alert, oriented, and showing minimal symptoms of dementia. Problem population In my practice as a social worker in a long term care setting, I have become aware these are the resident who lack to ability to care for themselves due to physical limitations as opposedRead MoreSocial Worker Perspective On Elder Abuse1535 Words   |  7 Pages Giles (2013) article outlines a model with interactions patterns which leads to dysfunctional communication and subsequently, elder abuse in the home, along with factors that lead to elder abuse. According to Lin Giles (2013); Anthony et al. ( 2009), the model allows people to see the ways in which abuse is provoked, maintained, and hidden, thereby, providing an avenue for community educational programs, social support and resources for caregivers of elderly patients. Strengths: This is aRead MoreFrailty Syndrome As Elderly Individuals Essay1471 Words   |  6 Pagesyears of age; in 2012, this has now increased to 79 for men and 83 for women. This increasing lifespan has created a new frontier in the health and wellbeing of the elderly as it has resulted in a consequent increase in complex health care needs of elderly people with Frailty Syndrome. Fried et al. (2005) identify Frailty Syndrome as elderly individuals â€Å"meeting three out of five phenotypic criteria indicating compromised energetics: low grip strength, low energy, slowed walking speed, low physical activity

Native Americans in the United States free essay sample

Identify the economic, political, and/or social causes of the Civil War assess the influence of individuals and groups in the U. We will write a custom essay sample on Native Americans in the United States or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S. government on Reconstruction assess the influence of individuals and groups in the South on Reconstruction distinguish and analyze the freedoms guaranteed to African Americans in the 13th, 14th, and 15th Amendments to the Constitution analyze the various components of Jim Crow legislation and their effects on Southern minorities describe efforts by the U. S. Government to assimilate Native Americans into American culture identify significant events that impacted the relationship between the government, Native Americans, and American citizens identify settlement patterns in the American West, the reservation system, and/or the tribulations of the Native Americans from 1865–90 After completing this lesson, you will be able to evaluate the causes and consequences of the Civil War identify the economic, political, and/or social causes of the Civil War assess the influence of individuals and groups in the U.S. Government on Reconstruction assess the influence of individuals and groups in the South on Reconstruction distinguish and analyze the freedoms guaranteed to African Americans in the 13th, 14th, and 15th Amendments to the Constitution analyze the various components of Jim Crow legislation and their distinguish and analyze the freedoms guaranteed to African Americans in the 13th, 14th, and 15th Amendments to the Constitution effects on Southern minorities describe efforts by the U. S. Government to assimilate Native Americans into American culture identify significant events that impacted the relationship between the government, Native Americans, and American citizens identify settlement patterns in the American West, the reservation system, and/or the tribulations of the Native Americans from 1865–90After completing this lesson, you will be able to evaluate the causes and consequences of the Civil War identify the economic, political, and/or social causes of the Civil War assess the influence of individuals and groups in the U. S. Government on Reconstruction assess the influence of individuals and groups in the South  on Reconstruction distinguish and analyze the freedoms guaranteed to African Americans in the 13th, 14th, and 15th Amendments to the Constitution analyze the various components of Jim Crow legislation and their effects on Southern minorities describe efforts by the U. S. government to assimilate Native Americans into American culture identify significant events that impacted the relationship between the government, Native Americans, and American citizens identify settlement patterns in the American West, the reservation system, and/or the tribulations of the Native Americans from 1865–90

Saturation Essay Essay Example

Saturation Essay Essay Viola students are all aware of the infamous Professor Taller Old Testament worksheets, and I have just begun mine. That night, the La Miranda weather was cool and a relief from the smoldering hot temperatures of the day time. As I began to work on my assignment, I occasionally glanced around me. The sky was pitch black with glistening stars that looked like fireflies. Groups of people walked by, school books In one hand and Bibles In the other. As I continued to drift off into my own thoughts, I suddenly noticed a boy and a girl sitting next to the fountain with their feet up against the barrier of the pool of water. I was intrigued by their in-depth conversation of faith, life, and heartache. At the end of their conversation, the boy prayed for the girl and they parted ways. I sat in my chair In awe of how amazing my fellow peers were. Every twenty minutes of doing work I would take a break and relax. I could smell the scents of my sweet freshly baked cookie and coffee from Commons. I picked up my cookie and CLC could feel the soft dough and chocolate in my hands. I took short sips of my coffee to ensure that it lasted me the duration of my time studying. We will write a custom essay sample on Saturation Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Saturation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Saturation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The creamy and sweet caramel overjoyed my mouth. I sat there thinking about how blessed and lucky I was, hat the beautiful scenery and essences of Bola were now my home. I once again took out my folder and began working. While continuing my work, I decided to turn on soothing music and immediately Goggled Hellions united. As I listened to the songs, I could hear in the background the trickling of the fountain as each stream of water came down. The coolness of the oncoming breeze slightly touched the back of my neck. The trees and leaves looked as if they were dancing ballet together to a beautiful song. Everything about the scene was serene. As I took In a deep breath, I felt a sense of composure. Although my worksheets were stressful, I felt as though I had the motivation and relaxation to finish them on time. Being part of such an academically inclined community made it feel as though I was trying to swim against a deep current, but in this exact moment I felt a sense of calmness in all the chaos. As I looked up and saw the elaborate mural of Jesus on the wall, It reminded me of how Jesus told Peter to walk on the water and trust Him. Peter stepped out to Tallow Jesus, out Degas to Tell tartar Decease AT ten walls wince made him begin to sink. I believe our everyday life is the same in the sense that once e take our eyes off Jesus and begin to worry, we also begin to sink. Although I had been feeling overwhelmed, I realized that I was brought to this university for a purpose. I needed to have more faith and trust in not only Gods plan for me, but in myself and my abilities as well. I have always been a person to stress myself over things out of my control. Whether it be school work, activities, or life in general. When I decided to attend Viola, I knew I would encounter many trials. Although these trials may feel endless, when I am sitting at the Fountain 0 of Faith my strength feels renewed. I feel as if I am David and all of my hardships are Goliath, and with God I can defeat any obstacle in my way. When I am sitting here relaxing, those feelings begin to fade. When I was deciding which school was right for me, my mom told me to visit each campus and sit somewhere where I could really get a feel of what the community was like. When I visited Viola, the place I chose was the exact table I sit at every time I come here to study. I love to be able to sit and remember my experience of why I chose this university in the first place. Each study session reminds me of how much I love Viola and everyone in it. As I push myself to my limit, I feel a sense of relief as I finish my last page of my last worksheet. The fountain shuts off, which tells me that it is midnight. It is pure silence besides the faint noise of clicking from keyboards on laptops in the distance. I sigh as a huge weight has been lifted off my shoulders and I just sit. I sit and think of the opportunities God has provided me with. I sit and think of everything that has lead up to this moment. I sit and think of Gods goodness. After I pack up my things to head back to my dorm, I take a moment to pull up a chair next to the fountain. I notice the cerulean blue tiles that line four of the seven steps. The other three are painted white with detailed yellow flowers. I put my feet up Just as the couple had done earlier and I look up. My eyes wander into the Jet black sky full of numerous stars. As I notice the bright moon, I realize that God created everything in the sky. He names each star by name, and cares for me so much more than each star that drapes the Heavens. As I sit in awe of Gods creation, I cannot help but notice all of the glory and power of The Lord. Sometimes all you need in lifes chaotic trials, is to be still and know that He is God.

How Rosa Parks Helped Spark the Montgomery Bus Boycott

How Rosa Parks Helped Spark the Montgomery Bus Boycott On December 1, 1955, Rosa Parks, a 42-year-old African-American seamstress, refused to give up her seat to a white man while riding on a city bus in Montgomery, Alabama. For doing this, Rosa Parks  was arrested and fined for breaking the laws of segregation. Rosa Parks refusal to leave her seat sparked the Montgomery Bus Boycott and is considered the beginning of the modern Civil Rights Movement. Segregated Buses Rosa Parks was born and raised in Alabama, a state known for its harsh segregation laws. In addition to separate drinking fountains, bathrooms, and schools for African-Americans and whites, there were separate rules regarding seating on city buses. On buses in Montgomery, Alabama (the city in which Rosa Parks  lived), the first rows of seats were reserved for whites only; while African-Americans, who paid the same ten cent fare as the whites, were required to find seats in the back. If all the seats were taken but another white passenger boarded the bus, then a row of African-American passengers sitting in the middle of the bus would be required to give up their seats, even if it meant they would have to stand. In addition to the segregated seating on Montgomery city buses, African Americans were often made to pay their bus fare at the front of the bus and then get off the bus and re-enter through the back door. It was not uncommon for bus drivers to drive off before the African-American passenger was able to get back on the bus. Although African-Americans in Montgomery lived with segregation daily, these unfair policies on city buses were especially upsetting. Not only did African-Americans have to endure this treatment twice a day, every day, as they went to and from work, they knew that they, and not the whites, made up the majority of bus passengers. It was time for a change. Rosa Parks Refuses to Leave Her Bus Seat After Rosa Parks left work at the Montgomery Fair department store on Thursday, December 1, 1955, she boarded the Cleveland Avenue bus at Court Square to go home. At the time, she was thinking about a workshop she was helping organize and thus she was a bit distracted as she took a seat on the bus, which turned out to be in the row right behind the section reserved for whites.1 At the next stop, the Empire Theater, a group of whites boarded the bus. There were still enough open seats in the rows reserved for whites for all but one of the new white passengers. The bus driver, James Blake, already known to Rosa Parks for his roughness and rudeness, said, Let me have those front seats.2 Rosa Parks and the other three African-Americans seated in her row didnt move. So Blake the bus driver said, Yall better make it light on yourselves and let me have those seats.3 The man next to Rosa Parks stood up and Parks let him pass by her. The two women in the bench seat across from her also got up. Rosa Parks remained seated. Although only one white passenger needed a seat, all four African-American passengers were required to stand up because a white person living in the segregated South would not sit in the same row as an African American. Despite the hostile looks from the bus driver and the other passengers, Rosa Parks refused to get up. The driver told Parks, Well, Im going to have you arrested. And Parks responded, You may do that.4 Why Didnt Rosa Parks Stand Up? At the time, bus drivers were allowed to carry guns in order to enforce the segregation laws. By refusing to give up her seat, Rosa Parks might have been grabbed or beaten. Instead, on this particular day, Blake the bus driver just stood outside the bus and waited for the police to arrive. As they waited for the police to arrive, many of the other passengers got off the bus. Many of them wondered why Parks didnt just get up like the others had done. Parks was willing to be arrested. However, it was not because she wanted to be involved in a lawsuit against the bus company, despite knowing that the NAACP was looking for the right plaintiff to do so.5 Rosa Parks was also not too old to get up nor too tired from a long day at work. Instead, Rosa Parks was just fed up with being mistreated. As she describes in her autobiography, The only tired I was, was tired of giving in.6 Rosa Parks Is Arrested After waiting for a little while on the bus, two policemen came to arrest her. Parks asked one of them, Why do you all push us around? To which the policeman responded, I dont know, but the law is the law and youre under arrest.7 Rosa Parks was taken to City Hall where she was fingerprinted and photographed and then placed in a cell with two other women. She was released later that night on bail and was back at home by around 9:30 or 10 p.m.8 While Rosa Parks was on her way to jail, news of her arrest circulated around the city. That night, E.D. Nixon, a friend of Parks as well as the president of the local chapter of the NAACP, asked Rosa Parks if she would be the plaintiff in a lawsuit against the bus company. She said yes. Also that night, news of her arrest led to plans for a one-day boycott of the buses in Montgomery on Monday, December 5, 1955 - the same day as Parks trial. Rosa Parks trial lasted no more than thirty minutes and she was found guilty. She was fined $10 and an additional $4 for court costs. The one-day boycott  of the buses in Montgomery was so successful that it turned into a 381-day boycott, now called the Montgomery Bus Boycott. The Montgomery Bus Boycott ended when the Supreme Court ruled that the bus segregation laws in Alabama were unconstitutional. Notes 1. Rosa Parks, Rosa Parks: My Story (New York: Dial Books, 1992) 113.2. Rosa Parks 115.3. Rosa Parks 115.4. Rosa Parks 116.5. Rosa Parks 116.6. As quoted in Rosa Parks 116.7. Rosa Parks 117.8. Rosa Parks 123.